Accelerating Sales Results with Territory Intelligence

Company Overview

American Credit Acceptance (ACA) is a leading player in the auto financing industry, partnering with automotive dealerships to help customers access affordable, reliable transportation. With a growing field sales team, ACA has built a robust organization that seamlessly connects strategy with execution.

Under the leadership of Krystal Perdue, Senior Manager of Inside Sales with 9 years of experience at ACA, the team takes a proactive, hands-on approach to territory coverage and dealership relationships. ACA’s emphasis on clear communication, operational efficiency, and customer success has allowed the company to scale while continuing to equip its sales team with the tools and insights needed for sustainable, smart growth.

The Challenge

Before adopting Map My Customers (MMC), American Credit Acceptance’s field sales organization was facing several major hurdles:

Key Challenges:

Territory visibility gaps: Reps lacked a centralized view of their territories, making it difficult to plan and prioritize effectively.
Slow implementation cycles: Adjusting systems to meet new business needs often came with long lead times.
Lack of organization: Reps struggled to stay on top of day-to-day actions and often delayed updating systems until the end of the week.

The Solution

Map My Customers delivered an all-in-one, intuitive platform that helped American Credit Acceptance streamline its sales process, simplify territory management, and empower reps in the field.

Key Improvements:

Real-time note capture: Reps can quickly log notes between dealership visits, eliminating end-of-week CRM updates.
Rep-friendly interface: Easy to use for reps of all tech skill levels, leading to high adoption and improved morale.
Segment functionality: Each team can now access tailored views and data without jumping between multiple platforms.
Streamlined tech stack: Replaced several redundant tools, helping to cut costs and complexity.

“We were looking to replace a mapping solution that wasn’t working, and Map My Customers stood out with its easy implementation and powerful capabilities. This made it a no-brainer for our team.”

Matt Crow

Director of Sales Strategy, American Credit Acceptance

The Results: Quick Ramp-Up & Full Adoption

From day one, ACA focused on aligning MMC to rep workflows and business goals.

Rep buy-in: ACA identified what really mattered to their reps and made sure MMC supported those day-to-day activities.
Leadership accountability: If it’s not in MMC, it didn’t happen.
Training success: The MMC customer success team equipped ACA with the tools to make their rollout a success.
Adoption rate: 100% of users onboarded.

Real Business Impact

New Leads Added (Last 12 Months): 10,000+

New Business Partnerships Closed: 1,100+

Average Monthly Activities Logged: 19,553

New Companies/Leads Added (April 2025): 2,046

Rep Adoption Rate: 82.04%

Partnering in Product Innovation

Thanks to American Credit Acceptance’s wide adoption and proactive feedback, they’ve become a strategic customer for Map My Customers. They drive key feature requests and help shape the product to better serve high-performing field sales teams.

“Map My Customers has become a vital piece of our sales enablement strategy. We’re not just users, we’re helping shape the future of the platform.”

— Krystal Perdue, Sr. Manager, Inside Sales