What to Expect During a Sales Technology Implementation

Feb 15, 2023

What to expect sales tech implementation

The use of good sales technology can be the difference-maker between mediocre sales teams and top-tier teams. A CRM, sales enablement software, and similar sales tools can provide teams tremendous benefits, including: 

  • Improving the efficiency of your sales reps.
  • Streamlining processes.
  • Improved insights and opportunity capitalization.
  • More transparency across your team.
  • Growing awareness.
  • Increasing revenue.
  • Improving reputation and customer satisfaction.
  • And more!

But, there’s no doubt that, in some cases, adopting, implementing, and using any sales enablement tool can be a big undertaking. This can specifically be the case during the implementation phase.

During this process, the exact level of resources that will need to be allocated can vary greatly depending on things like: 

  • The specific tool
  • The number of users
  • The complexity of your company and its data
  • The amount of cross-functionality needed
  • The level of customization needed, etc.

At times, as you’ll see below, the implementation process of new sales technology can be overly complex and quickly exceed budget and timelines. 

The Significant Difference in Implementing a Large Sales CRM versus Map My Customers

One thing’s for sure–there is a huge difference between what you’ll experience during the implementation of a large-scale CRM (like Salesforce, Hubspot, SAP, Oracle, Dynamics 365, etc) and the implementation of Map My Customers

With one, you may find yourself dealing with a larger investment in both time and money than originally expected, while the other will provide a smooth and seamless sales technology implementation and deployment.  

Implementation of a Large-Scale CRM:

In many cases, the implementation of a large CRM can be quite an undertaking. This is often true for sales CRMs like Salesforce, SAP, Microsoft Dynamics 365, and Hubspot. 

More hands than you may have expected will need to be involved for an implementation like this. This process will start with the CRM provider performing their research, discovery, recommendations, proposal, etc. for the customized implementation for your company. Then, a third-party Systems Integrator (SI) needs to come in and do the exact same discovery, causing redundant conversations, taking up even more time, and costing more money (in addition to the cost of the CRM itself).

After these initial discoveries, the SI will also then be needed to actually install the platform for your team. When they are deploying the implementation, it is extremely common to have change requests for them to handle to ensure that the CRM perfectly fits your team’s needs and operates as expected. But, this can result in tech budgets being destroyed and unplanned expenses disrupting the rest of the business. 

Lastly, after the CRM goes live, in most cases the SI would also need to be paid via a retainer to be available to help with any tweaks within the framework of the software moving forward.

As you can see, the implementation of large-scale sales software like this can be a highly complex process.

Implementation of Map My Customers:

The good thing is, it is entirely possible to get all of the sales enablement functionalities that your team needs while still enjoying a smooth and easy implementation. 

Map My Customers knows that the sooner your reps can start actively using powerful sales technology the better. That is why we made our implementation process as streamlined as possible. 

With the Map My Customers platform, you don’t have to worry about getting tied up with 3rd party professionals and complicated setups. During the implementation, we handle all parts of the process for you. We will: 

  • Do the initial discovery/kickoff to define success for your team, review your sales process, and go over initial requirements.
  • Confirm your integration requirements (for a CRM, etc.).
  • Set up your account, which includes data importation, review, and configuration.
  • Perform user testing and launch your customized account.
  • Provide personalized onboarding and training sessions for your admins and field sales reps.
  • Support you with an ongoing partnership to audit, update, and provide assistance with your account, helping to ensure your continued success with the software. 

We can set up our platform to work as your main sales CRM or successfully integrate it with your existing CRM via a two-way sync.

With Map My Customers, you can be confident in knowing that we take a vested interest in your success and want to help ensure you and your sales team reach your goals.

Include Map My Customers in Your Team’s Sales Tech Stack

The last thing that you need is to be bogged down by a complicated, time-consuming, and costly software implementation. Especially when the whole purpose of investing in new sales software and sales tools is to help streamline sales processes and optimize your team’s performance.

An easy implementation and deployment process is just another reason why Map My Customers is a must-have for your team’s sales tech stack. When you choose a sales enablement tool that is not only easy-to-use but easy-to-implement, you can truly empower your reps and help unlock a whole new level of success.


Get a guided, hands-on tour of Map My Customers today!