Map My Customers vs. Badger Maps:

Which Field Sales Tool Powers Real Growth?

Map My Customers is the only field sales platform built specifically for B2B teams—offering CRM integration, cadence management, and advanced analytics that Badger Maps simply can’t match.

Get a quick, no pressure 15-minute call with a Field Sales expert who will walk through your current needs and how Map My Customers can solve them:

Compare Map My Customers to other field sales tools and see what a made for B2B Field Sales Software looks like.

✅ Instantly log calls, visits, lunch & learns, and meetings 

✅ Quick tap check-ins and auto-filled notes

✅ Real-time field activity insights for sales leaders 

✅ User-friendly interface reps will get instant value from

Map My Customers is more than maps.

It’s a complete Field Sales Enablement Platform.

Badger Maps focuses on basic routing for individual reps. A handy tool but not made for high performing B2B field sales.

Map My Customers connects your entire sales organization — from reps to leadership — with tools designed for visibility, accountability, and strategic growth.

Get personalized support that grows with you.

Hands-on Onboarding & Support Built for Sales Success.

If you feel burned by a poor implementation or ongoing support from other field sales tools, we work to provide a more white glove experience.

First, with Map My Customers you will be customized onboard training tailored directly to your team.

Have a unique integration? We will help you tackle that to get it working right. And after onboarding, we offer responsive support via chat, email, and phone.

What do Field Sales professionals like you have to say about us?

“Plain and simple, MMC is the best tool for outside sales reps. It’s one that they actually want to use and will provide you the data necessary to be nimble in your market. What’s even better is they actually listen to their customers. I have never worked with a company that has been so eager to work with clients to make their product better”

— Jason Brooks, Division Sales Manager, Church Mutual Insurance Group

Compare Map My Customers to Badger Maps. We think it's a clear choice.

Platform Purpose

All-in-one field sales enablement platform with CRM, territory, and team management

Rep-level mapping and routing tool for individual efficiency less designed for team adoption.

Route Optimization

Advanced Smart Planner: routes based on priority, missed follow-ups, and account value

Manual route planning to save mileage — no strategic planning or goal tracking

Mapping & Visualization

Filtered, dynamic maps with color-coded pins, territory overlays, rep assignments, and sales data layers.

Static map with color-coded pins — limited segmentation or data insights

Lead Generation

Built-in Lead Finder tool lets reps instantly search for new prospects by category, business type, or location directly within the map view.

Keyword-based lead search — no CRM enrichment or workflow integration

Sales Activity Tracking

Logs every call, visit, and note in real time; connected to deals and follow-ups

Basic check-ins with notes — no connection to outcomes, pipeline, or coaching

CRM Integration

Native CRM integration—data instantly added to your connected CRM (Salesforce, HubSpot, Zoho, etc.) with all activity tracked automatically. More logic- driven object integration (Tasks, Pipelines, etc.)

Less logic-driven CRM integrations. For example, Opportunity in Badger Maps syncs to the Leads object in HubSpot. More Custom Object integrations that don't natively sync to out-the-box properties.

Frequency Management

Built-in scheduling logic to ensure reps follow the right rhythm with each account

❌ No frequency tracking or sales process support

Territory Management

Drag-and-drop territory builder, team assignments, territory performance dashboards
Territory business rules and zip-code level drag-and- drop creation abilities

❌ No true territory management — rep-level routing as a standard feature

Email Tracking & Bulk Send

Full email history per account; send bulk emails by region, tier, or rep.

❌ Not available

Pipeline & Deal Tracking

Visual sales pipeline with revenue attribution by rep, region, and cadence.

❌ No deal or pipeline visibility

Mobile App Experience

Full sales tool on-the-go: log activity, view reports, manage pipeline, navigate.

Good for routing and navigation only; lacks deeper sales capabilities

Manager & Team Dashboards

Real-time team tracking, activity scorecards, and territory performance.

❌ Minimal oversight tools — weekly check-in summaries

Reporting & Analytics

End-to-end reporting on calls, visits, deals, revenue, and territory
Create bespoke reporting dashboards for leadership with over 40 styles of fully customizable drag-and- drop charts and graphs.

Basic weekly summaries and mileage stats

Mileage Tracking

Automated, accurate mileage tracking tied to routes and customer visits with CRM syncing and easy reporting.

Simple mileage calculator — lacks deeper analytics

Customization & Filters

Custom fields, smart filters, tailored workflows per team.

Basic filter options — limited to geography and customer tags

Built for Field Sales Teams. Not Individual Reps.

Why Growing Sales Teams Choose Map My Customers.

Whether you’re leading a large team or scaling operations, Map My Customers delivers what Badger can’t:

Repeatable sales frequencies
CRM-enriched workflows
Manager dashboards with actionable insights
Full team visibility and accountability (unsure if we want to keep because it might sound like we’re “tracking” reps and invading their space)
Easy onboarding and team-wide adoption