Empowering Field Sales Teams with Accountability and Visibility
Company Overview
National Flooring Products (NFP) is a nationwide flooring importer and distributor offering a full line of premium hardwood and synthetic floor coverings. With partnerships across more than 5,000 retail stores in the U.S. and operations supported by three major distribution centers, NFP’s field sales team plays a critical role in driving customer engagement and revenue.
As Vice President of Operations, Ray Barela oversees sales systems, process automation, and operational structure. His mission is to build scalable systems that increase accountability, efficiency, and connectivity between the field and headquarters.
The Challenge: Limited Visibility and Accountability in the Field
Before adopting Map My Customers (MMC), National Flooring Products faced a common challenge among outside sales organizations: great people in the field, but limited visibility into their daily activities.
“Our reps were active in the field, but we had little insight into what that activity looked like day-to-day: coverage, frequency, and follow-up cadence. Territory management was inconsistent, and tracking performance outside of CRM notes was cumbersome.”
— Ray Barela, VP of Operations, National Flooring Products
National Flooring Products needed a platform that could:
- Bring structure to field activity
- Provide real-time visibility into customer interactions
- Improve accountability across territories
The Solution: A Platform Built for Field Sales
When National Flooring Products discovered Map My Customers, the alignment was immediate. Unlike traditional CRM tools, MMC is designed specifically for field sales teams: mobile-first, map-based, and built for relationship-driven industries.
Key MMC Features Driving Impact
- Mapping & Routing: Optimized route planning that saves time and increases visit efficiency
- Visit Tracking: Real-time logging of calls, visits, and follow-ups
- Territory Management: Visual account coverage ensures balanced workloads and strategic focus
- Reporting & Dashboards: Instant insight for regional leaders to coach effectively and measure performance
“Map My Customers bridged the gap between activity and visibility. Our reps plan smarter, our regionals lead better, and our leadership can see progress in real time.”
Ray Barela
VP of Operations, National Flooring Products
Implementation & Adoption: From Insight to Action
National Flooring Products rolled out Map My Customers with intentional structure and leadership alignment.
Every rep received hands-on onboarding to understand how MMC simplified their workday. Within 60 days, NFP achieved 100% field adoption.
- Leadership Buy-In: Executives and regional managers modeled daily MMC usage, reinforcing accountability across every level.
- Onboarding Efficiency: New reps are now onboarded faster, with territories, accounts, and expectations already mapped in the platform.
Results: Turning Field Activity into Measurable Growth
Quantifiable Wins
- 100% field adoption within 60 days
- 25% increase in logged visits per month
- 15% faster response-to-close ratio
- 18% improvement in reactivated (dormant) accounts
- Regional managers spend 30% less time chasing reports and more time coaching
- 3.8K+ activities logged monthly and 100+ new leads added on average
Productivity & Efficiency Gains
Reps now plan routes more efficiently, stay organized with visit history, and follow up more consistently. Territory coverage is more strategic, leading to increased new account acquisition and reactivated customers.
Leadership benefits from real-time visibility into performance metrics, allowing for proactive coaching and faster decision-making.
Impact on Team Growth
Map My Customers has enabled National Flooring Products to scale its team and operations efficiently.
With structured workflows, data-driven visibility, and repeatable onboarding processes, the company can bring new hires up to speed faster, without losing momentum in the field.
Active Users: 90% of reps are active in MMC three or more days per week
Conclusion
Map My Customers has transformed how National Flooring Products manages its field sales organization—turning activity into strategy, and strategy into measurable growth.
“Map My Customers has transformed how we manage our field sales. It brought structure, accountability, and visibility to every layer of our organization. MMC turned activity into strategy and strategy into measurable growth.”
— Ray Barela, VP of Operations, National Flooring Products
Key Takeaways
- Faster onboarding and adoption across a distributed field team
- Real-time visibility and actionable insights for leadership
- Higher rep productivity through optimized routes and smarter planning
- More revenue opportunities from consistent territory coverage and follow-up
Get started with Map My Customers
More Related Stories
Learn how Thibaut Designs transformed their sales process using Map My Customers as their CRM.
Read more
See how McCarthy & Sons used a CRM to build better relationships with customers, vendors and their teammates.
Read more
Biodesix shares how Map My Customers helped validate their medical go-to-market strategy.
Read more