Healthcare Claims Data for Smarter Commercial Growth
Transform real-world diagnostic and procedure activity into spatial commercial intelligence your reps can act on. See claims hotspots on a map, build heat maps by procedure volume, and route reps directly to the highest-value providers and facilities.
Claims
Intelligence
Providers
Claims-verified
Procedures
Real volume data
Facilities
Active locations
Networks
Referral mapping
Claims Volume
Spatial Claims Intelligence
Claims Data Your Reps Can See on a Map
Raw data sitting in a spreadsheet doesn’t help a rep in the field. We turn claims intelligence into spatial views — heat maps, geo-located pins, and optimized routes — so your team knows exactly where to go and who to see.
Claims Heat Maps
See procedure and diagnosis volume as color-coded heat maps across your territories. Instantly identify where activity is concentrating.
Top-Decile Targeting
Filter to the top 10% of providers and HCOs by claims volume. See them pinned on your map, scored and ready to prioritize.
Optimized Rep Routes
Build multi-stop routes that take reps directly to the highest-value targets in their territory — no wasted windshield time.
Competitor Market Share Overlays
Layer competitive claims data onto your territory map. See exactly where competitors are strong and where whitespace exists.
Why Healthcare Claims Data
From Assumptions to Verified Intelligence
Five pillars of claims-driven commercial intelligence — displayed spatially so your reps can see, prioritize, and route to the accounts that matter most.
Claims-Verified Providers
Precision Account Targeting
- Target providers actively treating your conditions
- Identify verified, claims-active facilities and providers
- Understand provider–facility affiliations and care networks
- Visualize claims hotspots on a map and build heat maps by procedure or diagnosis volume
- Route reps directly to top-decile providers and HCOs in their territory
Higher-quality targets. Less wasted outreach. Geo-targeted precision.
CPT 93306
Echocardiography
CPT 27447
Total Knee Replacement
CPT 88305
Surgical Pathology
Provider Density by County
Data-Driven Account Prioritization
- Tier accounts based on real utilization — displayed spatially so reps see their highest-value targets on a map
- Quantify claims volume by diagnosis or procedure
- Score and segment by specialty, geography, and trends
- Identify top-decile accounts and build optimized routes to reach them first
Smarter resource allocation. Spatially prioritized territories.
Competitive & Market Share Visibility
- See where you win and where competitors dominate — overlaid on your territory map
- Compare claim volumes vs. competitors by geography
- Detect switching and share shifts with heat maps that highlight market movement
- Uncover geographic whitespace where competitors are weak and demand is high
Stronger competitive strategy. Spatial market share clarity.
Referral Network Map
Referral & Influence Mapping
- Understand who drives utilization
- Map referral flows across providers and facilities
- Identify key influencers within care networks
- Align engagement across stakeholders
More effective multi-touch account strategy.
Growth Corridors by Procedure
Market & Demand Insights
- Track real-world demand trends visualized by geography
- Monitor diagnosis and procedure volume changes across regions
- Identify emerging treatment shifts and see where they are concentrating on a map
- Spot geographic growth corridors and route reps to emerging hotspots before competitors do
More accurate forecasting and proactive strategy.
The MMC Advantage
Claims Data + Sales Execution, Without the Heavy Lifting
Other vendors hand you raw data and wish you luck. We consult with you on how to aggregate claims data into spatial intelligence your reps can see on a map — heat maps, territory overlays, and optimized routes to top-decile accounts — so your sales ops team doesn’t have to.
Consultative Onboarding
We work directly with your team to map claims data to your territories, accounts, and workflows — including building heat maps and spatial views tailored to your ICP from day one.
Spatial Intelligence, Ready to Route
Claims data arrives pre-aggregated and displayed on your reps' maps — not as raw CSVs. They see heat maps of procedure volume, geo-located provider pins, and can build optimized routes to top-decile targets instantly.
Ongoing Optimization
Our team continuously tunes spatial data views as your strategy evolves — new territories, shifting procedure hotspots, emerging geographic segments. Your heat maps and routes stay current.
The bottom line: Your reps open their map and see exactly where to go — claims-verified heat maps, spatially prioritized accounts, and optimized routes to the providers that matter most. No data engineering required.
How We Compare
Purpose-Built Data, Not One-Size-Fits-All
Legacy healthcare data vendors sell massive, generic datasets at enterprise prices — and none of them put it on a map for your reps. We deliver exactly what your sales team needs, visualized spatially and ready to route.
 Healthcare Claims Data | Definitive Healthcare | Trilliant Health | LexisNexis | |
|---|---|---|---|---|
| Data Customization | Fully bespoke to your ICP, territories, and workflows | Standardized platform — limited customization | Pre-built analytics modules | Broad datasets, self-service filtering |
| Implementation Speed | Weeks, not months — data mapped to your platform fast | Multi-month onboarding typical | Platform training + setup cycles | Complex integration timelines |
| Consultative Support | Dedicated team aggregates data for your sales workflows | CSM support, self-serve analytics | Standard customer success | Account management, limited consulting |
| Sales Platform Integration | Native — claims data displayed spatially on your reps' map with heat maps and routing | Separate platform, requires export/import | Standalone analytics tool | API available, integration effort required |
| Spatial Visualization | Heat maps, geo-located pins, and optimized routes to top-decile targets — built in | No native mapping — data stays in dashboards | Static analytics views, no spatial layer | No field rep mapping or routing |
| Data Scope | Curated to your specialties and target conditions | Broad — covers entire healthcare market | Health system analytics focus | Broad provider and claims data |
Why pay enterprise prices for data you’ll never use?
Get exactly what your team needs — curated, mapped, and ready to route to.
Who This Is For
Built for Teams Selling Into Healthcare
Whether you’re selling diagnostics, devices, equipment, or services — claims data displayed spatially as heat maps and geo-located pins gives your reps the intelligence to see, prioritize, and route to the right accounts.
Medical Diagnostics
See heat maps of diagnostic test ordering volume by region. Geo-locate the highest-volume labs and ordering providers, then build optimized routes to the top-decile facilities in your territory.
Medical Devices
Visualize procedure hotspots on a map to pinpoint surgeons and facilities performing the procedures your devices support. See competitive whitespace geographically and route reps to high-volume surgical centers.
Medical Equipment
Map equipment utilization hotspots by facility and procedure volume. Identify top-decile accounts spatially, prioritize by replacement cycles, and build targeted routes to the facilities most likely to buy.
Healthcare Services
Visualize referral networks and care patterns spatially. See where patient volume concentrates, identify the decision-makers driving it, and create heat maps that reveal geographic clusters of influence.
See Healthcare Claims Data in Action
Join us for a live walkthrough of how medical diagnostics, devices, and equipment companies turn claims data into spatial intelligence — heat maps of procedure volume, geo-located provider targeting, and optimized routes to top-decile accounts — all inside MapMyCustomers.