Everything You Need to Know About Badger Maps (Pros & Cons)

Jul 14, 2022

everything you need to know about Badger Maps

Successful sales teams know that in today’s fast-moving and super-competitive business environment, sales automation and location intelligence are essential tools to use. To truly optimize your reps’ efforts and maximize effectiveness, you can’t afford to not be utilizing advanced sales mapping, route optimization, and streamlined sales processes that are tied into your CRM.

But, as the need for this type of outside sales software has continued to increase, the number of available options has as well. So, if you are trying to pinpoint the field sales tool that might be the best fit for your team, it’s understandable to be slightly overwhelmed by the variety.

One of the popular options in routing and geo-intelligence platforms is Badger Maps. This mobile-friendly outside sales software helps reps streamline some of the most time-intensive sales tasks, like routing, mapping, and schedule planning.

In this article, we’ve broken down everything there is to know about Badger Maps, as well as several options to consider for a Badger Maps alternative to help you zero in on the tool that meets your team’s needs.

What is Badger Maps Exactly?

Badger Maps is a field sales tool that serves as a personal routing and sales planning app for reps. It helps outside sales reps plan optimized sales routes for all of their appointments for the day and map customers, leads, and opportunities within their territories.

The location intelligence capabilities within the platform allow reps to geographically visualize their territory using their sales data, enabling them to see where their focus would be most effective, gain improved insights, and optimize sales effectiveness. It also enables users to log sales meeting notes/information and more effectively stay on top of their schedule.

Badger Maps also helps to streamline prospecting efforts by allowing reps to select their prospects by industry, overlay them with their current customers, and explore new business opportunities for their business. The app also connects to some of the most popular sales customer relationship management (CRM) platforms, enabling users to more effectively track check-ins and client changes while out in the field.

The platform is cloud-based and offers iOS and Android mobile apps for use out in the field as well.

badger maps route planning sales mapping
Badger Maps is cloud-based and offers iOS and Android mobile apps for use out in the field as well. Photo source: Badger Maps

Badger Map’s Pricing

Adding a new sales tool is something that should be done strategically to help ensure you get the most ROI. This is especially true for small and medium-sized businesses that usually don’t have big budgets to work with.

Regarding the pricing of the Badger Maps platform, there are two plans to choose from depending on the size and needs of your team. They are:

Business =

$49/month per user when billed annually ($59/month per user when billed monthly).


$95/month per user when billed annually ($105/month per user when billed monthly).

*To integrate your team’s CRM platform, there is a $2940 integration fee.

To see how it works for your team, Badger Maps does offer a free 7-day trial for the Business plan and a free pilot discovery call for the Enterprise plan.

Their pricing page includes a comparison breakdown of the two available plans.

Pros and Cons of Badger Maps

When selecting a new sales software option, one of the main goals should be finding the option that fits the needs of your team the closest. Remember, very few field sales tools will check all of the boxes for every single business. Badger Maps may meet all of the specific requirements for one company but fall short of meeting the needs of another.

Like with any big decision, the smartest thing to do is to weigh both the pros and cons of the options you are considering. Then, you’ll be able to compare those things with what your team needs to meet its current pain points and unlock more new opportunities.

Some of the pros and cons of Badger Maps include:


  • Badger Maps’ routing capabilities are strong. Users can lasso multiple pins, create an optimized route, and send the route to their favorite driving/navigation app. A route can even be built around specifically scheduled stops. For example, if a rep has to be at a certain account at 2 pm, the app will factor that in and optimize the route around that.
  • Built-in activity planning functions can help outside sales reps save a lot of time while out in the field.
  • The native mobile app is available on both iOS and Android.
  • Badger Maps’ has a very user-friendly interface compared to some of the other outside sales software options and comes with free training and resources as well (with the Enterprise plan).


  • In Badger Maps, users are limited to a single “object” type. So you won’t be able to have separate record types for companies, contacts, or deals.
  • You can map contact records but the platform does not map deals or companies like other mapping tools can.
  • Fields can only be text or numbers. So all of the available fields are phone number or address-specific fields or dropdowns.
  • Badger Maps does not provide as many in-depth reporting capabilities as other options do. For example, there’s no reporting that provides data on the number of new records or activities created or breakdowns by rep or team. There’s also no reporting on deals or revenue (since there is no Deals object).
  • Users can only apply a single filter to the map at a time, so you’re limited in how much you can drill down to the accounts you want to see.
  • Compared to other route optimization software options, Badger Maps does not offer many team management capabilities.

The CRM Integrations Available from Badger Maps

Badger Maps offers a variety of integrations with some of the most-used sales CRMs. With these integrations, sales teams can easily keep their most important sales data in sync in real-time on the go.

Depending on exactly which CRM, Badger Maps can be integrated either through a native integration or through the use of Zapier.

Some of the CRM integrations available include:

*With several of the CRM integrations, Badger Maps can only map contacts and not deals or companies.

Alternatives to Badger Maps

Determining which tool will fit your team the best will result in them being more productive and more effective than ever, while also allowing your company to offset the cost of the software through a good ROI.

To be confident in your selection of outside sales software, you should be thorough and compare Badger Maps with some of the other popular options. Here is a breakdown of some of the popular options for a Badger Maps alternative:

Map My Customers

Best for outside sales teams that are looking for a powerful, all-in-one outside sales solution that is entirely mobile-friendly.

badger maps alternative map my customers
Map My Customers is a great alternative to Badger Maps. Map My Customers performs route optimization, workflow tools, in depth reporting and management functions.

Map My Customers is a mobile-friendly, all-in-one B2B sales solution that was purpose-built to meet the needs of today’s field sales rep teams, allowing them to optimize field productivity and sales effectiveness, especially when out in the field. Much more than just a sales route optimization software, the platform provides robust sales mapping capabilities as well as valuable workflow tools, in-depth reporting, and easy-to-use team management functions (great for sales reps and sales leaders!).

The features you’ll find in Map My Customers include visualization of customers/prospects on a map with extensive filtering capabilities, optimized multi-stop sales route planning, automated customer check-ins, quick logging of daily activities like visits and calls, and the capability to add notes and new records while out in the field — even if your reps are offline.

Reps can also get targeted recommendations for sales activities to add to their calendar, like customers who are due for follow-ups or nearby accounts, with the Smart Planner tool. This prevents reps from having gaps in their workday and driving past potential revenue. Then, with just a tap, these daily agendas can easily be turned into an optimized sales route.

badger map alternatives map my customers smart planner
Smart Planner simplifies reps’ day-to-day sales activities and allow them to create an effective daily action plan.

The Lead Finder feature within the platform enables reps to optimize their prospecting efforts like never before. They can search the map for new leads that may be near their current location, along their sales route, or near current customers that they are visiting that day. These new leads will show as pins on the map and can provide detailed business info in just a tap. They can then be easily imported into your account and synced back to your CRM.

Map My Customers also helps optimize your sales team management and territory management efforts. Managers get an in-depth overview of the entire team in the comprehensive dashboard, allowing them to easily see the team’s sales territories, all of the daily sales activities, and key sales stats through both the web application and mobile app. These capabilities provide managers with all of the most important data in real-time and eliminate the need to interrupt their reps’ day.

The platform also features robust reporting functions, including a geographically-based revenue heat map and real-time sales pipeline metrics that show the latest deal statuses.

The customizable Weekly Scorecard, sent straight to sales leaders’ email, gives quick updates on the team’s latest sales performance and shows exactly which reps may need more coaching/training.

Map My Customers offers native, out-of-the-box integrations with Hubspot, Salesforce, Microsoft Dynamics 365, and Zoho.

With Map My Customers, your reps can simplify their day, optimize their sales effectiveness, and continue to grow your business.


  • Personal = $60/month per user – billed monthly.
  • Team = $105/month per user – billed monthly.

Experience Map My Customers through a hands-on product demo


Best for B2C sales teams selling door-to-door and who need a sales mapping and territory management software.

Spotio is a field sales engagement platform for door-to-door sales teams that are selling to residential consumers. This platform can help meet sales mapping and territory management needs. Spotio enables outside sales reps to increase effectiveness and helps managers optimize team tracking and management efforts. This software centralizes all sales data and activity, optimizes sale route planning within defined territories, enables teams to build visual pipelines, and more.

Teams can also log visits in real-time using GPS location, update sales numbers automatically with dropped pins, and see which areas have been selling best. Reps can also reduce the amount of time spent on prep work by storing their sales pitch content within Spotio.


To get Spotio’s full pricing info, you have to request a free demo. They offer four different plans: Team, Business, Pro, and Enterprise.


Best for B2C sales teams who are selling door-to-door and need a territory mapping tool that also provides basic sales insights.

SalesRabbit is a mapping and sales canvassing software that meets many of the needs of door-to-door, B2C sales teams and helps teams optimize efficiency and sales effectiveness. In this platform, sales reps can visualize customer data geographically, see exactly which houses have been visited, easily track leads, and monitor and report on sales progress throughout the day. SalesRabbit can also be integrated with your CRM to help reps make the best use of CRM data while they’re out in the field and sync everything together.

Sales leaders can also use SalesRabbit to more effectively manage the team’s sales territories and sales activities. They can easily define sales territories, assign them to their reps, visually track reps’ progress, and monitor the sales performance of both the overall team and the individual reps.

The platform also allows users to see which reps were previously assigned to a territory as well as the history of activity, enabling the current rep to pick up from exactly where things were left off.


  • Team= $25/month per user – billed annually ($32/month per user – billed quarterly) plus a one-time setup fee of $399.
  • Pro= $35/month per user – billed annually ($45/month per user – billed quarterly) plus a one-time setup fee of $399.
  • Enterprise= $59/month per user – billed annually (No quarterly billing with this plan) plus a one-time setup fee starting at $999.

Bundles and additional add-ons are also available.


Best for sales teams who are looking for a more economic territory mapping option but are okay with more limited capabilities compared to other outside sales software.

For mapping sales data, another software option is Geopointe. With this platform, teams can geographically visualize their sales efforts, gain insights, start to streamline sales processes, and improve their effectiveness. By location-enabling CRM data, the mobile-friendly software from Geopointe enables reps to visualize the prospects and customers within their territory on a map.

In Geopointe, reps can also utilize route optimization to help automate the time spent on multi-stop route planning. Routes can be planned daily or pre-planned weeks or months in advance (available as an add-on feature to the regular Geopointe plan).

The platform also provides sales managers a bird’s-eye-view of their team’s sales data through visualization and filtering functions. Thus, helping to see important sales trends and pinpoint untapped opportunities, driving smart, data-backed management decisions. But, Geopointe does not provide the level of advanced data filtering capabilities offered by some of the other software options.


  • Annual Plan = $55/month per user – billed annually.
  • Enterprise = Contact for pricing (This plan does include optional add-on features).

Additional features are available to add to the Annual plan separately as well, at an additional cost.

Geopointe does offer a free demo.

Utilize the Power of Location Intelligence and Routing to Supercharge Your Sales Team’s Efforts

Software that offers geo-intelligence, territory mapping, activity tracking, and route optimization is one of the most valuable tools available to today’s sales teams. Utilizing one of the options we’ve covered above will significantly streamline your team’s sales process, increase productivity, and help supercharge sales effectiveness.

As you can see, there is a variety of different software options to meet the needs of different types of sales teams. To pinpoint exactly which software might be the best fit for your team, make sure to consider the number of reps you have, your team’s specific needs, and your budget.

Empower your field sales team to be the most efficient and successful they can be with a new sales mapping and enablement software today!