Everything You Need to Know About Maptive (Pros & Cons)

What is Maptive Exactly?

Maptive territory management and route planning interface

Maptive is a robust, cloud and web-based mapping software providing functional solutions for outside sales teams focused on territory management and routing. Built on Google Maps, it enables sales leaders to separate and assign territories to reps while providing visualization of prospects within assigned areas.

The platform allows reps to utilize route optimization capabilities to create efficient sales routes with turn-by-turn directions. Users can group geographical areas by sales value and leverage demographic and geographical data to identify high-probability sales locations, helping reps focus efforts strategically.

Pricing for Maptive

45-Day Pass (Short-Term Projects): $250 for 45 days (1 user license)

Pro: $1,250/year billed annually ($110/month billed monthly) for 1 user license; additional licenses $750 each

Team: $2,500/year billed annually ($220/month billed monthly) for 5 user licenses; additional licenses $500 each

Enterprise: Custom volume-based pricing for 10+ user licenses

A 10-day free trial is available for evaluation.

Pros and Cons of Maptive

Pros

User-friendly and intuitive interface
Multiple variable grouping capabilities for custom territory maps
Customized heat maps based on numerical and demographic data
In-depth online training and tutorials with dedicated support managers on Team and Enterprise plans

Cons

Potentially expensive for smaller organizations and sales teams
Layered maps consist of multiple maps with limited customization compared to individual maps
Fewer reporting and team management capabilities than competing software options

Maptive maps and routes can be easily shared with colleagues

Maptive’s CRM Integrations

Direct CRM integration wasn’t previously available, but starting in December 2022, Maptive began supporting direct sales CRM integrations with Salesforce, HubSpot, Zoho, Keap, Pipedrive, and others. Contact Maptive about unlisted CRM integrations.

Alternatives to Maptive

Map My Customers

Map My Customers route planner with optimization, workflow tools, and reporting

Best for: B2B field sales teams seeking a mobile-first, all-in-one solution

Map My Customers is a mobile-first, all-in-one B2B sales solution with route optimization, workflow tools, in-depth reporting, and team management. Features include geographical visualization with filtering, automated check-ins, activity logging, and Lead Finder for prospecting. Native integrations are available with Salesforce, HubSpot, Zoho, and Microsoft Dynamics 365.

Map My Customers Lead Finder for discovering prospects near your route

Pricing:

Personal: $60/month or $50/month annually
Team: $105/month per user annually

Spotio

Spotio field sales engagement platform for territory management

Best for: B2C door-to-door sales teams

Spotio is designed for B2C door-to-door sales teams, combining sales data centralization with route planning and pipeline visualization. Reps can log visits in real-time with GPS tracking and store sales pitch content.

Pricing: Four plan levels (Team, Business, Pro, Enterprise); requires demo request for pricing details.

Geopointe

Geopointe sales data and territory mapping interface

Best for: Teams seeking a more economical mapping option

Geopointe is a more economical mapping option with geographic visualization of sales efforts. The mobile-friendly platform enables CRM data visualization and route optimization. Less advanced data filtering than competitors; optional add-ons include route planner and performance scorecard.

Pricing:

Annual Plan: $60/month per user billed annually
Enterprise: Custom pricing
Free demo available

Salesforce Maps

Best for: Salesforce CRM users seeking a built-in mapping solution

Salesforce Maps is a built-in mapping solution for Salesforce CRM users enabling territory definition, visualization of sales data, and location-driven management decisions. Supports 7-day schedule optimization with visit prioritization based on Pardot Score, Einstein Score, or revenue potential.

Pricing: Requires Salesforce Sales Cloud Professional or higher.

Basic: $75/month per user annually
Advanced: $125/month per user annually

Conclusion

Outside sales teams require comprehensive territory management and mapping tools to optimize success. Various software options exist to meet different team needs. Sales leaders should evaluate specific organizational requirements, rep count, and budget while comparing multiple solutions to identify the best fit for driving productivity and revenue growth.