01 / Company Overview
A nationwide flooring importer and distributor.
National Flooring Products offers a full line of premium hardwood and eco-made floor coverings. With 5,000 retail stores in the US and three major product divisions across NFP's field sales team, Ray Barela, VP of Operations, leads a long-tenured outside sales organization focused on growing relationships, process automation, and operational structure.
02 / The Challenge
Limited visibility and accountability in the field.
"Our reps were active in the field, but we had little insight into what that activity looked like day-to-day: coverage, frequency, and follow-up cadence. Territory management was inconsistent, and tracking performance outside of CRM notes was cumbersome." - Ray Barela
Key Challenges
- No shared structure to field activityReps lacked a common system for logging visits and updates between stops.
- Limited visibility into customer interactionsLeadership couldn't see which accounts were getting attention and which were slipping.
- Inconsistent accountability across territoriesWithout check-ins and timestamped activity, accountability varied by rep.
03 / The Solution
A platform built for field sales.
When NFP discovered Map My Customers, the alignment was immediate. Unlike traditional CRM tools, MMC is designed specifically for field sales teams: mobile-first, map-based, and built for relationship-driven outside sales.
Key Improvements
- Mapping & RoutingOptimized route planning that saves time and minimizes mid-day pivots.
- Visit TrackingReal-time logging of calls, visits, and follow-ups.
- Territory ManagementVisual account coverage ensures balanced workloads and strategic focus.
- Reporting & DashboardsInstant insight for regional leaders to coach effectively and measure performance.
"Map My Customers bridged the gap between activity and visibility. Our reps plan smarter, our regionals lead better, and our leadership can see progress in real time."
Ray BarelaVP of Operations, National Flooring Products 
04 / The Results
Implementation & adoption: from insight to action.
NFP rolled out Map My Customers with intentional structure and leadership alignment. Every rep received hands-on onboarding, customized to how MMC simplified their workflow.
- 100% adoption in 60 daysWithin two months, NFP achieved full team adoption.
- Leadership buy-inExecutives and regional managers modeled daily MMC usage, reinforcing accountability.
- Faster onboardingNew reps onboard faster with territories, accounts, and expectations already mapped.
