01 / Company Overview
A culture and sales process, measured.
Jasper Engines & Transmissions prides itself on its culture and sales process. They have a well-defined process that starts with "12 good calls per day," then divides each territory into quadrants called T-groups: Fours, Sixes, and Twelves. Those designations represent the number of times per year field sales reps should be face-to-face with that account. Simply put: sales reps know where they're going and when.
Quick Hit
- ProblemA sales process that worked, until they outgrew it.
- SolutionMap My Customers removes the administrative tasks that plagued Jasper's outside reps.
- ResultsReps spend less time planning and more time doing what they love: building relationships with customers.
02 / The Challenge
The problem: measuring what matters.
Sales reps know where they're going and when. Jasper gives reps videos, decks, and scripts to follow for each call. They know what their most successful reps are doing because they measure everything. According to Joe McDonald, Jasper's VP of Sales, "what gets measured gets done."
Key Challenges
- Outgrown the internal programJasper had built an internal system that worked, until it didn't scale.
- Time spent on admin, not sellingReps were tied up in spreadsheets and paper logs instead of dealer visits.
- Needed a tool that gave time backAnything less than that would erode rep adoption.
03 / The Solution
The solution.
Jasper Engines looked to Map My Customers to eliminate the administrative tasks that plagued their reps' day-to-day. While they had their T-groups dialed in, they had no way to automate mapping and activity tracking. MMC did that and more.
Key Improvements
- Map-based account routingReps open the MMC app and their day is laid out for them.
- Auto-pinned daily accountsNo more "what was I supposed to visit today?"
- Quick notes and check-insFill out activity fields in less than 5 minutes.
- Leadership-grade insightsJoe sees how reps can improve and optimizes the team.
"We talk about processes, and that's what Map My Customers is going to bring to us. It takes away some of those administrative tasks."
Joe McDonaldVP of Sales, Jasper Engines & Transmissions 
04 / The Results
The results: measure what matters.
"Measure what matters" is a Joe McDonald signature saying. CRMs often overwhelm first-time users by focusing on too many data points. Jasper Engines narrowed their datasets, so reps only log activities that actually matter.
- 90%+ rep adoption month-over-monthAcross the entire field sales org.
- New leads added on averageOn average.
- 32,000+ activities logged monthlyAcross the team.
