What Is Salesforce Maps Exactly?
MapAnything, a location intelligence tool, was acquired by Salesforce in early 2019 and rebranded as Salesforce Maps in August 2019. This merger combined MapAnything’s geo-spatial capabilities with Salesforce’s robust sales CRM platform.
Salesforce Maps is a location-based intelligence tool, accessible on mobile devices and built for global enterprise-level teams, designed to help optimize sales processes and optimize territory management. Following Salesforce’s rebrand of Sales Cloud to Agentforce Sales at Dreamforce ‘25 (September 2025), Maps now sits within the Agentforce Sales product umbrella — though the Maps product itself was not renamed.
Top Features:
- Visualize and manage sales territories by dividing them using Salesforce CRM data (geography, customers, revenue, sales type)
- Visualize sales data on map-based interface showing revenue, rep activity, and metrics within territories
- Create optimized sales routes for fastest, most efficient customer visits
- Find nearby accounts on the map to fill scheduling gaps
- Prioritize prospect visits using Einstein or Pardot Score (7-day scheduling)
- Share and collaborate via exchange-based calendars and maps on desktop/mobile
Salesforce Maps Pricing
Salesforce Maps requires a Salesforce CRM subscription ($25-$300/month per user depending on edition). The mapping tool itself offers two pricing tiers:
Maps (Base): $75/month per user (annual billing)
- Sales route optimization and scheduling
- Salesforce CRM data visualization
- Auto-assignment of leads by location
- Mobile access (note: standalone mobile app retiring August 31, 2026 — see below)
Maps Advanced: $150/month per user (annual billing)
- Everything in Base, plus:
- Advanced priority scheduling based on business rules
- Thematic mapping and territory layers with data trends
- Extended route planning beyond one week
Maps can also be purchased as part of the SPM (Sales Performance Management) Product Suite or the Agentforce 1 Sales Edition bundle.
Pros and Cons Of Salesforce Maps
Pros
- Multi-dimensional sales data visualization on map interface
- Balanced territory creation enabling consistent rep performance
- Comprehensive dashboards with check-ins, site time, opportunities data
- Optimized routes displaying distance and travel time
- Mobile accessibility for field updates and customer discovery
- Direct Salesforce CRM integration ensuring data consistency
Cons
- Limited functionality compared to competitors; lacks deals tracking for pipeline visibility
- Standalone mobile app being retired August 31, 2026 — users must migrate to Maps within the standard Salesforce mobile app
- Difficult route adjustments for cancellations or special cases
- Minimal demographic data alongside geographic information
- Extended setup and customization timeline
- Steep learning curve, especially for sales reps
- High customization complexity throughout platform
- Premium pricing relative to alternative solutions
August 31, 2026 — Salesforce Maps Mobile Retirements
Salesforce has announced two significant retirements taking effect on August 31, 2026:
Standalone Salesforce Maps mobile app: The app will be removed from the Apple App Store and Google Play on this date. After removal, Salesforce will provide no support, updates, or security patches for the app. Teams still using it must migrate to the Maps experience within the standard Salesforce mobile app before the deadline.
Salesforce Maps Live Tracking Mobile subscriptions: These subscriptions are also retiring on August 31, 2026. After that date, reps will no longer be able to generate new geolocation data through Live Tracking Mobile. Salesforce recommends Check-In and Mileage Administration within core Maps as alternatives for tracking field rep location and activity.
If your team depends on either the standalone app or Live Tracking Mobile, migration planning should be underway now.
What Salesforce Maps Users Actually Think (G2 Reviews)
Salesforce Maps holds a 4.2 out of 5 rating on G2 (341 reviews) as of mid-2026. The review pattern is consistent with what you’d expect from an enterprise-grade, Salesforce-native tool:
What users like:
- Route optimization and territory visualization at enterprise scale
- Deep integration with Salesforce CRM data for real-time territory intelligence
Common complaints:
- Pricing relative to value — cost adds up quickly when layered on top of existing Salesforce licensing
- Steep learning curve for new reps
- Poor support quality for the price point
- Slow performance with large datasets
How To Add Mapping To Your Salesforce CRM
Installation occurs through the Salesforce AppExchange. After purchase, the package functions as a trial for 72 hours. Proper configuration is essential for team adoption. Salesforce provides an in-depth video series that will walk you through the initial configuration setup.
Alternatively, Map My Customers allows for seamless syncing between the two platforms, keeping your sales data clean and consistent.
Utilizing Mapping Tools To Optimize Your Salesforce
When selecting mapping solutions, prioritize functionality meeting rep field needs, CRM compatibility, and ROI through productivity improvements. Ease-of-use for mobile users proves critical to implementation success.
