Update: GeoMapper Has Been Acquired by HubSpot and Is Closed to New Signups
As of July 2025, GeoMapper is no longer accepting new customers.
HubSpot acquired GeoMapper (and OrgChartHub) around July 3, 2025. Following the acquisition, signups were closed. Existing subscribers can continue their plans for now, but HubSpot has not published a long-term roadmap or sunset date for the product. Based on community discussions, many existing customers are uncertain about what comes next — and are actively researching alternatives.
What HubSpot is offering instead: A “Map visualization for CRM Index pages” is now in Public Beta, but it is only available to Sales Hub and Service Hub Enterprise customers at approximately $3,600 per month or more. It does not match GeoMapper’s feature set — there is no route optimization and no territory management.
If you are a current GeoMapper customer or were evaluating it: The sections below cover what GeoMapper was, what made it useful, and — most importantly — where to go next. Map My Customers is the closest functional replacement and goes significantly further in terms of sales workflow support.
What is GeoMapper?
GeoMapper was a HubSpot integration providing data visualization for businesses and enterprises. This mapping tool operated within HubSpot without requiring users to leave their CRM platform. The software took companies and contacts from HubSpot and displayed them on a map.
Key capabilities included creating filtered lists to identify where contacts existed in the sales funnel, using sketch functions to target specific geographic areas, and importing these lists back into HubSpot. Beyond sales applications, marketing teams could leverage GeoMapper for localized campaigns and events, while customer service could use it to invite relevant customers to local activities.
GeoMapper Pricing (Historical — No Longer Available to New Users)
GeoMapper required an active HubSpot CRM. The pricing tiers below are provided for reference; these plans are frozen and not available to new signups.
| Plan | Contacts | Annual Price | Monthly Price |
|---|---|---|---|
| Starter | Up to 100 | Free | Free |
| Basic 5K | Up to 5,000 | $52/mo | $65/mo |
| Pro 10K | Up to 10,000 | $72/mo | $90/mo |
| Pro 25K | Up to 25,000 | $112/mo | $140/mo |
| Pro 50K | Up to 50,000 | $144/mo | $180/mo |
All packages provided unrestricted seats, unrestricted lists created, and sketch functionality with export to HubSpot Lists.
Pros and Cons of GeoMapper
Pros
- Seamless Integration: As a HubSpot integration, users accessed mapping features without opening separate applications, streamlining list importing and information access.
- Strategic Visualization: Create region-specific lists and funnel-stage tracking to facilitate informed strategy and easier information visualization.
- Affordable Entry Point: The free option enabled new businesses to evaluate mapping effectiveness before financial commitment.
- Scalable Pricing: Organizations chose contact levels matching actual needs, avoiding unnecessary expenses.
- Cross-Department Collaboration: The mapping feature supported multiple departments, preventing information silos and enabling seamless marketing-sales collaboration.
Cons
- Closed to New Customers: Following HubSpot’s acquisition in July 2025, GeoMapper is no longer available to new signups. Existing customers face an uncertain long-term future.
- Limited Functionality: GeoMapper provided basic mapping only; additional capabilities required supplementary software solutions.
- HubSpot-Only Compatibility: The tool worked exclusively with HubSpot CRM and did not function with alternative platforms.
- Escalating Costs: Expanding contact limits became progressively expensive for growing organizations.
- No Route Optimization: It lacked any routing features to help make trips efficient. Users could view customers geographically but could not access optimal routing.
- No Sales Rep Tracking: Leadership could not monitor field representative locations or daily activities through the application.
- Limited Sales Enablement: The platform lacked built-in sales enablement; reps had to manually enter information elsewhere.
- Oversimplified for Some: Companies requiring comprehensive sales support may have found GeoMapper insufficiently robust.
Where Displaced GeoMapper Users Should Go Next
GeoMapper’s closure has left a gap for HubSpot users who relied on it for geographic visualization. The tools below pick up where GeoMapper left off — and in most cases go considerably further. If you were a GeoMapper customer or were evaluating it, here is what to consider.
Map My Customers
The closest replacement — and then some
Map My Customers offers HubSpot integration, enabling sales teams to visualize company, contact, deal, and activity records as map pins with grouping and color-coding options. It covers everything GeoMapper did and adds the workflow and sales enablement capabilities GeoMapper never shipped:
- Route optimization — plan and optimize sales trips directly in the app
- Automatic activity logging (visits, calls) — no manual entry required
- Offline note-taking capabilities
- Mobile app access for reps in the field
- Lead Finder: Search the map for new leads near a current location, along a sales route, or near customers being visited that day
- Smart Planner: Intelligent recommendations for building daily and weekly plans with one-tap route optimization
- Weekly Scorecard: Keeps leadership updated on team sales performance via email
- Team Leaderboard for performance visibility
For HubSpot users who found GeoMapper useful but always felt it fell short on sales enablement, Map My Customers is the natural upgrade.
Pricing: $60/month personal; $70/month per team user. Free trial available.
Spotio
Sales mapping for door-to-door sales
Spotio integrates with HubSpot, offering real-time door-knock logging with GPS location tracking. Features include territory visibility, deal tracking, and pitch storage for sales preparation.
Pricing: Team=$39/month per user; Business=$69/month per user; Pro=$129/month per user. Free trial available.
Mapsly
A lighter solution for mapping on the go
As a geo-intelligence platform, Mapsly offers customizable mapping, route optimization, visit planning, territory management, and no-code automation. Native HubSpot API integration enables mass updates and auto-assignment of territories.
Pricing: Essential=$25/month per user; Pro=$45/month per user; Enterprise=$70/month per user. Free trial available.
Mapping Tools for a More Effective Sales Team
GeoMapper’s acquisition by HubSpot is a reminder that single-purpose add-ons carry risk — especially when the acquiring platform’s native replacement is locked behind an Enterprise tier. For outside sales teams that need reliable, long-term access to geographic visualization, route optimization, and rep management in one place, purpose-built tools like Map My Customers offer more stability and a broader feature set. Leadership should evaluate all available options before committing to a new platform.
