01 / Company Overview
A leading player in auto financing.
American Credit Acceptance (ACA) is a leading player in the auto financing industry, partnering with automotive dealerships to help customers access affordable, reliable transportation. With a growing field sales team, ACA has built a robust organization that seamlessly connects strategy with execution. Under the leadership of Krystal Perdue, Senior Manager of Inside Sales, the team takes a proactive, hands-on approach to territory coverage and dealership relationships.
02 / The Challenge
Before adopting MMC, ACA was facing several major hurdles.
Field sales organizations only grow as fast as the systems supporting them, and ACA had outgrown theirs. Reps were spending more time on workarounds than on dealerships.
Key Challenges
- Territory visibility gapsReps lacked a centralized view of their territories, making it difficult to plan and prioritize.
- Slow implementation cyclesAdjusting systems to meet new business needs came with long lead times.
- Lack of organizationReps struggled to stay on top of day-to-day actions and often delayed updating systems until the end of the week.
03 / The Solution
An all-in-one, intuitive platform.
Map My Customers delivered a single platform that helped ACA streamline its sales process, simplify territory management, and empower reps in the field.
Key Improvements
- Real-time note captureReps log notes between dealership visits, eliminating end-of-week CRM updates.
- Rep-friendly interfaceEasy to use for reps of all tech skill levels, with high adoption and improved morale.
- Segment functionalityEach team gets tailored views without jumping between platforms.
- Streamlined tech stackReplaced several redundant tools, cutting costs and complexity.
"We were looking to replace a mapping solution that wasn't working, and Map My Customers stood out with its easy implementation and powerful capabilities. This made it a no-brainer for our team."Matt CrowDirector of Sales Strategy, American Credit Acceptance
04 / The Results
Quick ramp-up & full adoption.
From day one, ACA focused on aligning MMC to rep workflows and business goals.
- Rep buy-inACA identified what really mattered to their reps and made sure MMC supported those day-to-day activities.
- Leadership accountability"If it's not in MMC, it didn't happen."
- Training successThe MMC customer success team equipped ACA for a successful rollout.
- Full adoption100% of users onboarded.
