The right physicians, the right cadence.
Diagnostics and lab sales teams grow by getting the right physicians to order and keep ordering. That means knowing which practices see the right patient population, visiting them on a steady cadence, and helping clinics adopt the test.
Most teams already have valuable data about where demand is. The problem is getting it into reps' hands while they are on the road, in a form they can act on between appointments.
Leaders also need to see whether reps are calling on the physicians that matter most, so they can keep tuning territories and messaging.
“We have this treasure trove of data, but we hadn't found a way to translate that into something the sales team could use while they're on the go. Map My Customers solved that.”
Robbie LuntVP of Marketing, Biodesix Field sales software for medical diagnostics helps lab and diagnostics reps target the physicians and practices that matter most, plan efficient routes, capture visits as they happen, and give leaders a view of coverage. Map My Customers does this alongside your CRM.