Field sales software for biotech teams.

Biotech commercial teams are small, their targets are specific, and every visit counts. Map My Customers helps reps focus on the right physicians and institutions and capture what they learn without the paperwork.

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The challenge

Small teams. Complex science. High-value relationships.

Biotech field teams often cover large territories with only a few reps. Success depends on reaching the right physicians, key opinion leaders, and institutions, and on building relationships over time.

Commercial and medical teams usually have strong data about where their targets are. The challenge is turning it into a prioritized day that reps can act on between appointments.

Leaders need a current view of which targets are being reached so they can adjust before a launch window closes.

“We have this treasure trove of data, but we hadn't found a way to translate that into something the sales team could use while they're on the go. Map My Customers solved that.”
Robbie LuntVP of Marketing, Biodesix

Field sales software for biotechnology helps commercial teams target the right physicians and institutions, plan efficient routes, capture visits as they happen, and give leaders a view of target coverage. Map My Customers does this alongside your CRM.

How Map My Customers helps

Built for precise targeting in the field.

Claims data on the map

Overlay procedure and diagnostic volume on the map to see where your patient population is concentrated.

Healthcare intelligence

Target lists with cadence

Segment targets by tier or specialty and set visit cadences, so reps see who is overdue.

Account segmentation

Routes built around priority targets

Plan multi-stop days in minutes and fit nearby targets around scheduled meetings.

Advanced routing

Visit capture by voice

Log notes and next steps by voice with AI Field Agent right after a meeting. Activity syncs back to your CRM.

AI Field Agent

CRM data in the field

Native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Zoho, with the account fields you choose on every pin. Map My Customers is HIPAA-ready and offers a BAA.

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Target coverage visibility

Dashboards show which targets reps are reaching and how often, so leaders can adjust quickly.

Live dashboards
FAQs

Biotechnology field sales: common questions

What is field sales software for biotechnology?

It helps biotech commercial teams target the right physicians and institutions, plan efficient routes, capture visits as they happen, and give leaders a view of target coverage.

How do biotech reps prioritize physicians and institutions?

Segment targets by tier or specialty and set visit cadences. Map My Customers can also overlay claims data on the map to show where procedure volume is concentrated.

Is Map My Customers HIPAA compliant?

Map My Customers is HIPAA-ready, offers a BAA, and is SOC 2 Type II certified.

Does Map My Customers replace our CRM?

No. Map My Customers is a field sales execution platform that works alongside your CRM. It has native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Zoho, and field activity syncs back to the CRM.

How long does implementation take?

Most teams are live in 2 to 4 weeks, starting with a kickoff and data audit, then CRM setup and territory build, a pilot and training, and full team go-live.

Which life sciences companies use Map My Customers?

Biodesix, a diagnostics and life sciences company, uses Map My Customers to put its targeting data in the hands of reps in the field.

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Related resources

See how your biotech team could reach the right targets.

Book a demo and we'll show you targeting, routing, and visit capture with your own territories in mind.

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