Field sales software for industrial machinery.

Machinery and equipment reps manage long sales cycles, installed bases, and dealer networks across large territories. Map My Customers helps them focus on the right accounts and keep every conversation on the record.

Long cycles. Installed bases. Dispersed territories.

Industrial machinery and equipment sales involve long buying cycles, multiple stakeholders, and an installed base that needs ongoing attention. Reps balance new opportunities with service, parts, and replacement conversations.

Territories are large and accounts are spread out, so reps need to know which customers and dealers deserve a visit, and plan trips that make the most of time on the road.

Opportunity history often lives with individual reps. When a rep moves on, years of account knowledge can go with them.

Field sales software for industrial machinery helps equipment reps prioritize customers and dealers, plan efficient routes, capture visits as they happen, and give managers a current view of coverage. Map My Customers does this alongside your CRM and ERP.

Built for long cycles and large territories.

Account priority and cadence

Segment customers and dealers by tier, installed base, or opportunity, and set visit cadences so key accounts stay covered.

Account segmentation

Routes across large territories

Plan multi-stop trips in minutes and fit nearby accounts around scheduled meetings.

Advanced routing

Visit capture by voice

Log notes and next steps by voice with AI Field Agent after a site visit. Activity syncs back to your CRM.

AI Field Agent

CRM and ERP data in the field

Native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho, and Oracle NetSuite. Other systems connect through scheduled file imports, the REST API, or Zapier, so reps see the account fields you choose before they walk in.

See integrations

New accounts in your territory

Search the map for businesses near your existing customers that could use your equipment.

Lead Finder

Territory design and visibility

Build and balance territories on the map, and see coverage by rep so nothing important goes quiet.

Territory management

Industrial Machinery field sales: common questions

What is field sales software for industrial machinery?

It helps equipment reps prioritize customers and dealers, plan efficient routes, capture visits as they happen, and give managers a current view of coverage.

How do machinery reps balance new sales with the installed base?

Segment accounts by installed base, tier, or opportunity and set visit cadences for each. Map My Customers shows which accounts are overdue so both get attention.

Does Map My Customers integrate with our ERP?

Oracle NetSuite connects natively with two-way sync. Other ERPs can bring data in through scheduled file imports, the REST API, or Zapier.

Does Map My Customers replace our CRM?

No. Map My Customers is a field sales execution platform that works alongside your CRM. It has native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Zoho, and field activity syncs back to the CRM.

How long does implementation take?

Most teams are live in 2 to 4 weeks, starting with a kickoff and data audit, then CRM setup and territory build, a pilot and training, and full team go-live.

How do we keep account knowledge when a rep leaves?

Visits, notes, and opportunity history are captured on the account in Map My Customers and synced to your CRM, so the next rep starts with the full picture.

Related resources

See how your equipment team could cover more ground.

Book a demo and we'll show you cadence, routing, and visit capture with your own territories in mind.

Book a Demo