Newsroom

Chief Executive Officer

Ben Hartmere is CEO of Map My Customers, responsible for the company's overall management, growth, and profitability. He previously served as CEO and President of Lytho (formerly inMotionNow), leading the company through significant growth and its acquisition by private equity.

Founder, Chief Product & Strategy Officer

Matthew Sniff founded Map My Customers after building a mapping tool to help his father, a lifelong salesperson, plan his territory and travel more efficiently. As Chief Product & Strategy Officer, he builds tools that remove daily friction so field sales teams can focus on what they do best.

Senior Vice President of Marketing

Angela Earl is a B2B SaaS executive with more than 20 years of experience leading marketing, sales, and customer success teams. At Map My Customers, she leads global go-to-market strategy across demand generation, product marketing, partnerships, and public relations.

Senior Vice President of Customer Experience

Michelle Irving leads customer retention, expansion, and the overall customer experience at Map My Customers. She previously held senior customer experience roles at Adwerx, ENGIE Impact, and Ecova, managing more than $150M in ARR with 98% annual revenue retention.

Senior Vice President of Business Development

JT Rimbey is an enterprise SaaS sales leader with more than 15 years of experience building high-performing revenue teams. He leads growth strategy at Map My Customers and previously scaled sales teams at Salesforce Commerce Cloud, marGo, inMotionNow, and ChannelAdvisor.