Field sales software for building materials.

Building materials reps sell through dealers, contractors, and showrooms across wide territories. Map My Customers helps them know which accounts need a visit, plan the day, and keep every conversation on the record.

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The challenge

Dealers, contractors, and long relationships.

Building materials sales depends on relationships with dealers, contractors, distributors, and design professionals. Reps win by showing up consistently, knowing each account, and being the first call when a project comes up.

Territories are wide and demand shifts with the season, so coverage is hard to manage. Dormant accounts are easy to miss until they have already moved to a competitor.

Managers also need a clear view of what is happening in the field without asking reps to spend evenings on reports.

“Map My Customers bridged the gap between activity and visibility. Our reps plan smarter, our regionals lead better, and our leadership can see progress in real time.”
Ray BarelaVP of Operations, National Flooring Products

Field sales software for building materials helps reps who sell to dealers, contractors, and showrooms decide which accounts to visit, plan efficient routes, capture visits as they happen, and give managers a current view of coverage. Map My Customers does this alongside your CRM and ERP.

How Map My Customers helps

Built for coverage across dealers and contractors.

Visit cadence by account tier

Set cadence rules by account type, tier, or revenue, and see which dealers and contractors are overdue.

Account segmentation

Routes across wide territories

Plan multi-stop days in minutes and fit nearby drop-in visits around scheduled appointments.

Advanced routing

Visit capture by voice

Log notes, calls, and follow-ups by voice with AI Field Agent between stops. Activity syncs back to your CRM.

AI Field Agent

New accounts in your territory

Search the map for contractors, dealers, and design firms that do not buy from you yet.

Lead Finder

CRM and ERP data in the field

Native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho, and Oracle NetSuite. Other systems connect through scheduled file imports, the REST API, or Zapier, so reps see the account fields you choose before they walk in.

See integrations

Visibility for every level

Dashboards show visits, coverage, and activity by rep, region, and territory, so leaders see progress without chasing reports.

Live dashboards
Customer results

Building materials teams running the field with Map My Customers

From flooring and HVAC to wallcoverings and fabrics, teams that sell building and design products use Map My Customers to build accountability and coverage.

National Flooring Products

Building materials and distribution

  • 100%Field rep adoption within 60 days
  • 25%More logged visits per month
  • 18%Improvement in reactivated dormant accounts
Read the story

Sanders Supply

Family-owned HVAC distributor, 24 locations in six states

  • $250K+Yearly sales from one account found with Lead Finder
“I attribute part of my team's success over the past two years to this tool, because we've developed some processes that just work for us.”
Chris Zink, Director of Sales
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Thibaut Designs

Wallcoverings and fabrics sold through designers and showrooms

  • 100%Rep adoption from day one
“Something as simple to use as Map My Customers gives our reps time back in their day.”
Andrea Eckberg, VP of North American Sales
Read the story
FAQs

Building Materials field sales: common questions

What is field sales software for building materials?

It helps reps who sell to dealers, contractors, and showrooms decide which accounts to visit, plan efficient routes, capture visits as they happen, and give managers a current view of coverage.

How can building materials reps win back dormant accounts?

Cadence rules show which accounts have gone too long without a visit. National Flooring Products saw an 18% improvement in reactivated dormant accounts after rolling out Map My Customers.

Can reps find new contractors and dealers in their territory?

Yes. Lead Finder searches the map for businesses near your existing customers. A Sanders Supply rep used it to find an account that now buys more than $250,000 a year.

Does Map My Customers replace our CRM?

No. Map My Customers is a field sales execution platform that works alongside your CRM. It has native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and Zoho, and field activity syncs back to the CRM.

How long does implementation take?

Most teams are live in 2 to 4 weeks, starting with a kickoff and data audit, then CRM setup and territory build, a pilot and training, and full team go-live.

Will our reps actually use it?

National Flooring Products reached 100% field rep adoption within 60 days, and Thibaut Designs had 100% rep adoption from day one.

Keep reading

Related resources

See how your building materials team could cover more accounts.

Book a demo and we'll show you cadence, routing, and visit capture with your own territories in mind.

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